IDB2619 - Lead Marketing Specialist

Strategic & Operational Responsibilities:

•  Participate in the development of strategy, budget and business plans for the Marketing Division.
• Contribute to the development of Marketing Division’s policies and procedures in alignment with the IsDB’s strategic objectives and global best practices and ensure that every stakeholder follows the same.
• Participate in the planning, development and delivery of IsDB’s strategic marketing campaigns. 
• Oversee the timely and effective delivery of creative and strategic campaigns to promote IsDB brand to key stakeholders.
• Responsible for production of marketing materials for live events, external communications materials, internal communications materials, digital website and social channels, and physical signage in offices.
• Responsible for maintaining and protecting brand identity across all IsDB platforms and channels.
• Collaborate with colleagues across the IsDB and the marketing division to deliver fully integrated campaigns.
• Become a trusted adviser to the senior colleagues and IsDB leadership on strategic marketing initiatives.
• Manage internal stakeholders to ensure marketing activity supports the specific needs of the bank, including Regional Hubs.
• Support the Marketing Manager in fostering a high-performing team culture, within the Marketing Division.
• Share knowledge on the latest trends in marketing and brand management with colleagues in the Marketing Division, IsDB and the wider community.
• Keep abreast with the latest and best practices in the areas of marketing and brand management and implement the same in IsDB.

Leadership Responsibilities:

• Support the Division Manager in managing the performance and resources of the Division through delegation of authority, setting stretch objectives and providing regular feedback on results at a department level, promptly addressing areas of underperformance.
• Monitor and assess the skills and capabilities of the Division, and determine the actions needed to increase the Division's impact.
• Support filling in key capability gaps through capacity development and recruiting efforts.
• Coach, mentor, and develop the direct reports and the top talent/high potential staff.
• Act as a role-model for the Division’s staff in issues related to IsDB's values and leadership competencies and provide direction and support in times of change.

Academic and professional qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.

• Minimum 10 years of relevant experience in Marketing, Market Research, Branding and Events Management in a global brand / organization with demonstrated success, of which 3 years’ experience in a managerial / supervisory role. 
  
  Languages
  • English (Mandatory)
  • Arabic (Preferred)
  • French (Preferred)

• Results-driven with strong track record in leading high profile above the line and below the line campaigns.
• Effective stakeholder management and understanding of internal team processes.
• Confident project manager with the ability to complete projects within the budget and deadline.
• Excellent interpersonal skills.
• Keen interest in global development.
• Lateral thinker with ability to see the bigger picture and harness all the tools in the marketing mix.
• Strong attention to detail and quality control.
• Presentation skills.
• Excellent MS Office skills.
• Excellent knowledge of Digital & Social Marketing tools.