IDB2349 - Marketing Division Manager

Role Purpose

Promote and enhance the IsDB brand, as well as its leadership, through strategic marketing campaigns

Key Accountabilities and Activities

• Design and deliver creative and strategic campaigns to build the IsDB brand with key stakeholders and audiences
• Promote the brand through a programme of live events, external and internal communications, digital presence including the website and social channels, and marketing collateral
• Responsible for maintaining and protecting brand identity across all IsDB platforms and channels
• Collaborate with colleagues across the IsDB and the wider marketing division to deliver fully-integrated campaigns
• Advise leadership on strategic marketing initiatives to fulfil the aims and aspirations of the IsDB
• Manage internal stakeholders to ensure marketing activity supports the specific needs of the bank, including regional hubs
• Lead a newly-formed marketing team, fostering a high-performing team culture
• Be accountable for all marketing collateral, ensuring the IsDB brand is protected

Job Requirements

Academic qualifications

• Master’s degree in marketing, communications, journalism or relevant subject area required.
• Professional international marketing qualification desirable.
• Graduate degree in a related field is desirable.

Languages

• English (Mandatory)
• Arabic (Preferred)
• French (Preferred)

Minimum number of years and nature of experience

• 3-5 years in a senior marketing role for a global organisation or business, with demonstrated success
• 10 years’ experience in marketing role for a global organisation or business 
• Strong experience of project management and team management 
• Extensive experience working on integrated marketing campaigns, with demonstrated measurable success 
• Strong social and digital campaign experience, including paid for social marketing
• Experience managing the design and production of creative and engaging digital and print materials and publications
• Able to negotiate media partnerships and 
• Experience managing campaign budgets

Job specific competencies

• Results-driven with strong track record in leading high profile above the line and below the line campaigns 
• Creative thinker with strong editorial judgement
• Digitally savvy with sound understanding of the digital landscape and latest trends in digital marketing
• Problem solver with keen understanding of stakeholder management
• Lateral thinker with ability to see the bigger picture and harness all the tools in the marketing mix
• Strong attention to detail 
• Outstanding communications skills and interpersonal skills
• Inspiring and high-performing leader with the ability to motivate and manage a diverse team 
• Keen interest in global development 

Location