IDB2183 - Lead Digital Specialist

Business Unit: President Complex
Division: Not Applicable
Department: Marketing and Communications Department
Contract type: Regular Staff
Country: Saudi Arabia
Location: Saudi Arabia - Jeddah
Closing date: 05-Feb-2019
Job Role: Deliver IsDB’s digital strategy across owned channels including the website and social channels
Key Accountabilities:
  • Responsible for maintaining and improving IsDB’s website and social channels, including developing and uploading new content
  • Responsible for managing IsDB’s social media channels, including community management and reactive inquiries
  • Leads planning for social activity calendar, proactively identifying opportunities and developing new ideas
  • Reviews, manages and uploads content to digital channels to ensure a steady drumbeat of new content
  • Develop a growth strategy for IsDB’s social channels to increase engagement and reach
  • Work closely and collaboratively with other colleagues in marketing and communications to advise on digital activations and opportunities, drawing on global best practice
  • Lead the reporting and measurement of IsDB’s digital performance in order to better understand, evaluate and assess IsDB’s digital strategy on a regular basis
  • Understand new trends in digital marketing and share with colleagues how IsDB can optimize performance by harnessing new and emerging platforms or tactics
Job Requirements:

Academic qualifications
• Master’s  degree in marketing, communications, journalism or related field

Languages
• English (Mandatory)
• Arabic (Preferred)
• French (Preferred)

Minimum number of years and nature of experience
• 3-5 years in digital marketing experience required
• 7 years in a communications role with a global organisation or business, with demonstrated success
• Proven experience of designing and delivering a successful creative campaign, with measurable success
• Proven experience of designing and delivering a successful paid for media marketing campaign
• Experience of working on a range of major global consumer and corporate brands
• Deep interest in keeping up with digital trends that can positively impact our business

Job specific competencies
• Results-driven with a strong track record in measuring and evaluating digital-first and integrated campaigns 
• Digital native with exceptional understanding of the digital landscape and latest trends in digital marketing including new opportunities
• Self-starter with ability to hit the ground running
• Web editing and video skills desirable
• Sound knowledge of HTML/JavaScript and, paid and SEO
• Interest in global development

Location:
  • Job will be based in IDB’s headquarters in Jeddah, KSA

Travel requirements: As needed

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