IDB2620 - Lead Digital Marketing Specialist

• Participate in the development of strategy, budget and business plans for the Marketing Division.
• Contribute to the development of Marketing Division’s policies and procedures in alignment with the IsDB’s strategic objectives and global best practices and ensure that every stakeholder follows the same.
• Ensure effective management of IsDB’s social media channels, including community engagement, reactive enquiries and feedback.
• Lead the planning for social activity calendar, proactively identifying opportunities and developing new ideas.
• Review, manage and upload contents to the digital channels to ensure a steady drumbeat of new content.
• Develop a growth strategy for IsDB’s social media channels to increase engagement and reach.
• Work closely and collaboratively with other colleagues in marketing and communications to advise on digital activations and opportunities, drawing on global best practice.
• Lead the reporting and measurement of IsDB’s digital performance in order to better understand, evaluate and assess IsDB’s digital strategy on a regular basis.
• Keep abreast with the latest trends in digital marketing area and share with colleagues and explore how IsDB can optimize performance by harnessing new and emerging platforms or tactics.
• Support the Marketing Manager in fostering a high-performing team culture within the Marketing Division.

Leadership Responsibilities:

• Support the Division Manager in managing the performance and resources of the Division through delegation of authority, setting stretch objectives and providing regular feedback on results at a department level, promptly addressing areas of underperformance.
• Monitor and assess the skills and capabilities of the Division, and determine the actions needed to increase the Division's impact.
• Support filling in key capability gaps through capacity development and recruiting efforts.
• Coach, mentor, and develop the direct reports and the top talent/high potential staff.
• Act as a role-model for the Division’s staff in issues related to IsDB's values and leadership competencies and provide direction and support in times of change.

Academic and professional qualifications:

• Bachelor’s degree in Marketing, Communications or related field with a specialisation in Digital / Virtual Communication. Master’s degree would be preferred.
• Minimum 10 years of relevant experience in a global organisation or business, with demonstrated success, of which minimum 3 years in a managerial / supervisory role.
• Proven experience of designing and delivering a successful creative campaign, with measurable success.
• Proven experience of designing and delivering a successful media marketing campaigns.
• Experience of working on a range of major global corporate brands.
• Must have excellent digital skills with thorough understanding of web design.
• Deep interest in keeping up with digital trends that can positively impact our business 

Languages
• English (Mandatory)
• Arabic (Preferred)
• French (Preferred)

• Results-driven with a strong track record in measuring and evaluating digital-first and integrated campaigns.
• Digital native with exceptional understanding of the digital landscape and latest trends in digital marketing including new opportunities.
• Self-starter with ability to hit the ground running.
• Web editing and video skills desirable.
• Sound knowledge of HTML/JavaScript and, paid and SEO
• Interest in global development.
• MS Office and presentation skills