IDB2619 - Lead Marketing Specialist

JOB PURPOSE:

To lead in the planning and delivery of effective marketing campaigns to promote and enhance brand awareness of IsDB, put various metrics in place to gauge the success and impact of marketing campaigns, get feedback from various stakeholders, analyse feedback and identify trends. Coach, mentor and develop the team to boost the employee engagement level that will lead to achieving the strategic objectives of IsDB. 

Key Accountabilities

Strategic & Operational Responsibilities:

•  Participate in the development of strategy, budget and business plans for the Marketing Division.
• Contribute to the development of Marketing Division’s policies and procedures in alignment with the IsDB’s strategic objectives and global best practices and ensure that every stakeholder follows the same.
• Participate in the planning, development and delivery of IsDB’s strategic marketing campaigns. 
• Oversee the timely and effective delivery of creative and strategic campaigns to promote IsDB brand to key stakeholders.
• Responsible for production of marketing materials for live events, external communications materials, internal communications materials, digital website and social channels, and physical signage in offices.
• Responsible for maintaining and protecting brand identity across all IsDB platforms and channels.
• Collaborate with colleagues across the IsDB and the marketing division to deliver fully integrated campaigns.
• Become a trusted adviser to the senior colleagues and IsDB leadership on strategic marketing initiatives.
• Manage internal stakeholders to ensure marketing activity supports the specific needs of the bank, including Regional Hubs.
• Support the Marketing Manager in fostering a high-performing team culture, within the Marketing Division.
• Share knowledge on the latest trends in marketing and brand management with colleagues in the Marketing Division, IsDB and the wider community.
• Keep abreast with the latest and best practices in the areas of marketing and brand management and implement the same in IsDB.

Leadership Responsibilities:

• Support the Division Manager in managing the performance and resources of the Division through delegation of authority, setting stretch objectives and providing regular feedback on results at a department level, promptly addressing areas of underperformance.
• Monitor and assess the skills and capabilities of the Division, and determine the actions needed to increase the Division's impact.
• Support filling in key capability gaps through capacity development and recruiting efforts.
• Coach, mentor, and develop the direct reports and the top talent/high potential staff.
• Act as a role-model for the Division’s staff in issues related to IsDB's values and leadership competencies and provide direction and support in times of change.

Job Requirements

Academic and professional qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.

• Minimum 10 years of relevant experience in Marketing, Market Research, Branding and Events Management in a global brand / organization with demonstrated success, of which 3 years’ experience in a managerial / supervisory role. 
  
  Languages
  • English (Mandatory)
  • Arabic (Preferred)
  • French (Preferred)

 

Skills & Necessary Knowledge:

• Results-driven with strong track record in leading high profile above the line and below the line campaigns.
• Effective stakeholder management and understanding of internal team processes.
• Confident project manager with the ability to complete projects within the budget and deadline.
• Excellent interpersonal skills.
• Keen interest in global development.
• Lateral thinker with ability to see the bigger picture and harness all the tools in the marketing mix.
• Strong attention to detail and quality control.
• Presentation skills.
• Excellent MS Office skills.
• Excellent knowledge of Digital & Social Marketing tools. 

Location

Jeddah, KSA HQ